Linger on the Lovely
Years ago, one of the “fathers” of communication theory, Marshall McLuhan said that the “medium is the message”. One of his theories is that our experience of the world, and the message that we can put out there, is shaped by the medium. The world changed when Gutenberg made the printing press because ideas could be carried in a book. But the existence of a book changed the WAY that ideas were formulated. This same shift happened when radio, then television, then the internet happened. We shift to accommodate the limits and modes of the medium. (And this shift is largely invisible to us, fish not being aware of water and all that.) But did you know that your experience of the world has changed just since social media has come about? Algorithms can sense what posts you linger over (which suggests that you’re intrigued or outraged) and it feeds you more of those things, trying to make you stay there longer so that you see more ads. The particular feed that you see when you access social media and some news sites is customized to cause you to have an emotional response. If you’re not aware of this manipulation, you might think that the world really IS as toxic as you fear. It’s not. It’s an illusion. And you are being played. We have all been made to believe that social media is about connecting to others (and it can be). But it has also become a medium to